Treating Customers Fairly

AWA fully supports the Financial Conduct Authority’s Treating Customers Fairly (TCF) initiative.

This initiative seeks to ensure good customer “outcomes” and is directly aligned with AWA’s own desire to see great results for our clients.

TCF’s aims include ensuring that the products and services marketed and sold in the retail market are designed to meet the needs of customers. It also requires customers to be provided with clear information and kept appropriately informed at all times. TCF also includes ensuring that where customers receive advice, this advice is suitable and takes account of their circumstances.

TCF seeks to guarantee that customers are provided with products that perform as firms have led them to expect. The associated service customers receive must also be of an acceptable standard and as they have been led to expect by their advisers. TCF also intends to ensure that if customers wish to change product, switch adviser, submit a claim or make a complaint, firms do not place unreasonable barriers in front of them.

At AWA, we want nothing but great client outcomes.

We will conduct our business both in accordance with the FCA's TCF principles and our own high standards. We welcome any feedback you may have in relation to our performance.